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Be Original: Dr. Enuf, ETSU students partner to launch learning campaign

From Staff Reports

Dr. Enuf and ETSU students launch ‘Be Original’ campaign 

The Appalachian Highlands’ favorite soft drink, Dr. Enuf, is collaborating with the East Tennessee State University Research Corporation to offer students an experiential learning collaboration. The Dr. Enuf “Be Original” campaign provides high school students a platform to express their originality, ending with a celebration event and the opportunity to win multiple prizes on April 27. 

 High school students in the Appalachian Highlands region will be able to submit videos and photos to Dr. Enuf for the chance to win prizes, including free tickets to ETSU’s spring concert on April 29, featuring country artist Miranda Lambert. The first 100 participants will receive a free T-shirt, while two high schools with the highest percentage of student participation in the campaign will receive $1,000 each in funding for an event of their choosing.   

“We will be celebrating the anniversary of Dr. Enuf, and the ‘Be Original’ campaign works to augment that identity,” said David Cate, founder and chief executive officer of Volume Interactive, Dr. Enuf’s marketing agency. “We’d like to see some creativity.”   

Dr. Enuf seeks to engage with regional high school students to understand what it means to “Be Original.”  

 “We’re excited about this opportunity to work with students and discover ways to connect with the next generation of Dr. Enuf fans all around the region,” said Mark Gordon, president of Tri City Beverage and Dr. Enuf. 

 Creative topics for video submissions include activities such as artistic visualizations, bluegrass music, painting, sculpting and hiking the beautiful Appalachian Mountains. Students are encouraged to expand on these ideas in their own unique way.  

At the conclusion of the campaign, students will showcase their talent during a celebration event on April 27 in the D.P. Culp Student Center on ETSU’s campus.  

 “This is a great example of how ETSU is focused on workforce development,” said Stephen Marshall, professor and ETSU Research Corporation chief marketing officer. “Students need the opportunity to practice the work before entering the industry. This gives students in the Department of Media and Communication and high school students the chance to understand how marketing communications work.” 

 For more information or to make a submission, visit