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Music Mountain opens on Gay Street in downtown Erwin

Music Mountain opened its doors on Thursday, Sept. 9, following a ribbon-cutting ceremony. 

By Richard Rourk

Music lovers and vintage musical instrument shoppers have a new haven in downtown Erwin. 

Music Mountain, 214 Gay St., opened its doors on Thursday, Sept. 9, following a ribbon-cutting ceremony. 

“We are so happy to have you here,” announced Unicoi County Chamber of Commerce Executive Director Amanda Delp at the ceremony. “This is such a beautiful addition to downtown.”

The music store specializes in guitars and other musical instruments.

“We have some old Martins, some old Gibsons and some Epiphone’s from the old Kalamazoo factory,” said Music Mountain co-owner Joel Janis.

“We do have a lot of mid-range guitars,” he added. “We have Fender and Mexican series guitars as well as several types of amps and vintage keyboards. Everything we have has been handpicked.”

Music Mountain co-owner Lori Janis is excited to set roots in Erwin. 

“My husband and I both have a music background,” Lori Janis said. “I studied music in Memphis, while Joel, who is from Chicago, studied at Belmont.”

The couple lived in Tennessee for a while but were up north for the past several years.

“We really missed the south,” said Lori Janis. “The mountains really drew us back here.”

Lori Janis, who is originally from Michigan, is ready for the citizens of the region to come to experience a love of music. 

“We feel inspired,” she said. “We do sell vintage instruments and new ones, but we are also focused on music lessons. We offer lessons for beginners to experts. We will be offering acoustic guitar, bass, mandolin, ukulele and piano classes.”

The Janises hope to appeal to every music genre. 

“We understand this area is rich in musical history, and we hope to cater to bluegrass and country, but we will also have an indie influence,” Lori Janis noted.

For more information, including lesson sign-ups, please visit and follow Music Mountain on social media.