From Staff Reports

The Tennessee Small Business Development Center (TSBDC) at East Tennessee State University will offer an “Advanced Facebook Techniques” class for entrepreneurs on Thursday, May 11, from noon to 1 p.m. at the ETSU Innovation Laboratory, 2109 W. Market St.

This workshop, designed for Facebook users with business pages, will focus on Facebook’s Power Editor. This advertising tool allows users to create targeted audiences to potentially amplify the reach of their posts. Advanced options include targeting audiences through their behaviors, demographics, interests, locations and other factors.

The workshop will be taught by Valentina Escobar-Gonzalez, founder of Beyond Engagement – Social Media Solutions. She assists small businesses in growing their engagement levels with customers online through social media marketing.

Escobar-Gonzalez, recognized as one of the region’s “Forty Under 40” by The Business Journal of Tri-Cities Tennessee/Virginia, has been featured in a national Marketing Smarts podcast, “Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses.” She has also been a finalist for the KOSBE Awards in Innovation and Marketing.

The fee for the workshop is $25.

For registration or more information, contact Teresa Shipley of the TSBDC at 439-8505 or shipleyth@etsu.edu. For disability accommodations, call the ETSU Office of Disability Services at 439-8346.